- #RETAIL STORE VISUAL MERCHANDISING PLANOGRAM MANUAL#
- #RETAIL STORE VISUAL MERCHANDISING PLANOGRAM SOFTWARE#
Also the entrance is also a favourite hotspot.
Inevitably the checkout area is the most favourable as the customer may also spend time queuing with products in view. One of the key factors in designing and producing accurate planograms is identifying the main hotspots of any retail premises. These stock calculations and issues are important when merchandising a range of products. In a perfect world, and an ideal situation, is that every item on the shelf runs out at the same time. This is especially the case when dealing with Fast Moving Consumer Goods (FMCG’s), as the merchandising layout’s aim is to maximise stock holding. Not only do the layouts have to look good, the stock on the shelf has to be correctly utilised. It is all about visual merchandising and the elaborate designs helps the retailer understand how the colours will work together during the planning stage of the merchandising layout.
#RETAIL STORE VISUAL MERCHANDISING PLANOGRAM SOFTWARE#
Current software producers are concentrating on improving rendering of planograms, in 3 dimensional perspectives. This advancement in automated software ensured that the right products are in the right place in the right quantities at the right time – on a store-by-store basis. This obviously required a high level of human intervention to create the planograms for the stores.ĭue to huge strides in technology in computerisation, planograming software greatly evolved.
#RETAIL STORE VISUAL MERCHANDISING PLANOGRAM MANUAL#
At the time there were hardware and software limitations and the latter was based on the manual painting of layouts.
The planogram originated with the global company K-Mart. The birth of the in-store planogram was just around the corner, ready to be developed into the high tech system we see today.Īlthough the planogram format as a retail merchandising solution has been around a few years, it is relatively recently, within the last 15 years, it has become computerised and highly sophisticated. This eventually reduced the use of display windows. Over time, the aesthetic design used in window displays moved indoors and became part of the overall interior store design. The store windows were often used to attractively display the store’s merchandise. It was during the 19th century when the giant dry goods establishments shifted their business from wholesale to retail, the visual display of goods became necessary to attract the general consumer. The purpose of such visual merchandising is to attract, engage and motivate the consumer into making a purchase. Both goods and services can be displayed to highlight their features and benefits. The whole planogram ( What is a Planogram?) process is stimulated visually and the activity and profession of developing floor plans and displays is in order to maximise sales.